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What will you do on Mandela Day?

What will you do on Mandela Day?

On Thursday 18th July Tata Madiba will celebrate his 95th birthday.  In November 2009 The United Nations officially declared the 18th of July Mandela Day.  It is more than a celebration of Madiba’s life and legacy; it is a global movement to take his life’s work into a new century and change our world for...
5 Simple Ways To Engage With Your Facebook Audience

5 Simple Ways To Engage With Your Facebook Audience

So you’ve got the ‘Likes’, on your Facebook Page, but how do you keep your audience engaged?  Here are five simple ways to get your fans to take action and create a better connection with them. 1.  Polls  Polls are a great way to give you valuable insight into your community.  Your community will also...
Surface vs iPad Mini Parody Video

Surface vs iPad Mini Parody Video

Check out this parody video comparing the Surface to the iPad Mini.  Well-played Microsoft!  Your move Apple…
Mercedes-Benz: #YOUDRIVE Integrated TV/Twitter Campaign

Mercedes-Benz: #YOUDRIVE Integrated TV/Twitter Campaign

The latest  Twitter style race campaign comes from Mercedes-Benz UK. Aptly titled #YouDrive, it put Television viewers and Twitter users in charge by allowing them to decide the plot and ending of a commercial. How the action played out… The ad was aired during the X Factor series. Viewers could vote using the  Twitter hashtag...
How to Manage Trolls on your Platform

How to Manage Trolls on your Platform

Wikipedia defines a troll as “…someone who posts inflammatory, extraneous, or off-topic messages in an online community.” I’ve come across two types of trolls: External trolls: these characters are very easy to spot and will typically post spam comments. Internal trolls: this type of troll joins a community, hangs around for a bit and then...
What does a Community Manager do, anyway?

What does a Community Manager do, anyway?

“So what do you do you?”  This is the one question that always stumped me, and when I did try to formulate an (cough) intelligent answer, these were the two reactions I usually got: A blank stare that said, “That’s not a real job!” “My phone’s giving me hassles, could you fix it?” Other times I’d...
Community Is About Relationships.

Community Is About Relationships.

Community is about the relationships your members form with each other… About two months ago I became the Community Manager for a number of mobile sites on the Motribe platform.  I did what any Community Manager had to do.  I studied the members of the communities for two main reasons: 1.  So that I could...
Four Ways To Make Your Website Mobile Friendly

Four Ways To Make Your Website Mobile Friendly

Mobile screens are a lot smaller than desktop computers BUT it’s not about making things smaller.  Here are four easy ways to make your site mobile friendly. 1.    Create smart navigation   Mobile users are usually on the go and therefore have a shorter attention span. Make sure that you make it easy for your user...
The New Internet

The New Internet

It’s no secret that more users access the web via mobile devices than through desktop computers or other wired devices. Mobile usage is part of our everyday life and for most people, the mobile phone is going to be their only way of connecting to the internet.  Suddenly marketers seem to be rushing to jump...
Is Pinterest The Next Social Commerce Game Changer?

Is Pinterest The Next Social Commerce Game Changer?

Source: mashable.com via Viet on Pinterest
How To Put Together a Social Media Strategy In 8 Easy Steps

How To Put Together a Social Media Strategy In 8 Easy Steps

1. OBJECTIVES Define your business objectives.  What do you hope to achieve: increased traffic, leads, followers, sales, brand awareness? 2. TARGET AUDIENCE Decide on your target audience.  Research where your audience spends their time online.  Make it a point to understand them.  What are they saying about your brand, your competitors?  What are they interested in? 3....
The "Voice" Of The Community Manager

The “Voice” Of The Community Manager

I recently received a letter from a well known brand.  It will most probably seem familiar to you. “Dear Valued customer, we appreciate your business .. “ I really don’t feel valued receiving something like this.  Do you?  In the same light responding to members in your community in this manner is a disaster. What...