Four Ways To Make Your Website Mobile Friendly
Mobile screens are a lot smaller than desktop computers BUT it’s not about making things smaller. Here are four easy ways to make your site mobile friendly. 1. Create smart navigation Mobile users are usually on the go and therefore have a shorter attention span. Make sure that you make it easy for your user...
The New Internet
It’s no secret that more users access the web via mobile devices than through desktop computers or other wired devices. Mobile usage is part of our everyday life and for most people, the mobile phone is going to be their only way of connecting to the internet. Suddenly marketers seem to be rushing to jump...
How To Put Together a Social Media Strategy In 8 Easy Steps
1. OBJECTIVES Define your business objectives. What do you hope to achieve: increased traffic, leads, followers, sales, brand awareness? 2. TARGET AUDIENCE Decide on your target audience. Research where your audience spends their time online. Make it a point to understand them. What are they saying about your brand, your competitors? What are they interested in? 3....
The “Voice” Of The Community Manager
I recently received a letter from a well known brand. It will most probably seem familiar to you. “Dear Valued customer, we appreciate your business .. “ I really don’t feel valued receiving something like this. Do you? In the same light responding to members in your community in this manner is a disaster. What...
Four Simple Rules For Community Management
1. Content and Community Management are Equals Curating valuable, relevant content is important. The content will tell the story of your brand or interest group, but your community manager shows the heart of this. 2. Your Community Manager should not be an intern The role of the community manager will evolve over time. They should...
The 11 Fundamental Laws Of Building An Online Community
Richard Millington writes a fantastic blog called Feverbee. It is a wonderful resource for community managers. Here are his 11 Fundamental Laws Of Building An Online Community. 1. Community Manager - You must have someone who wakes up worrying about your community every day. 2. Purpose - Your Community must have a sense of purpose that...
3 Reasons Why People Join Online Communities
As human beings we have a natural desire to be communal. Blending real world with the digital space – online communities are therefore just another place to hang out. The internet is structured in such a way that its search capabilities makes it easier for people to find others in similar situations and get the emotional...
The 5 Different Types Of Communities
There are five different types of online communities and these should not be confused with Social Networks. 1. Community of Interest People who come together because of a shared common interest. 2. Community of Practice These are groups of people who share a passion for something they do and learn how to do it better...
What’s The BIG Fuss About Community Management?
There seems to be a lot of talk about Community Management these days. And it appears to be a success based upon numbers. Get as many members as possible. But then what? Then we get them to engage with us and we’ve got ourselves a community! Right? I think we need to firstly understand what ...
Changing The Way We Learn Through Technology
I grew up during the time when learning only involved teachers, textbooks and chalkboards. Yes, it seems that, will eventually become the new ‘I walked barefoot to school.’ There was no Google or The internets as we now know it. Research involved going to the library scribbling notes or photocopying. The photo copier was our...
Learning Through Collaboration
How were you taught to learn? Does this sound familiar? Teacher stood in front of classroom & wrote lesson on the chalk board. You were given homework. If the dog didn’t eat it before the next morning, it was marked and you either scored a gold star or a fail for your efforts. Eventually you...
